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Even as the financial crisis of the past 5 years fades into the history books, real estate strategies and lending practices remain a significant challenge when buying (yes, and selling) real estate. Along with changing market conditions, legislation, government assistance and incentive programs, loan modifications, short sales, REO’s and ever tightening mortgage underwriting and appraisal…

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In my years as a real estate professional I have had ample opportunity to “deliberate” the subject of preparing a home for market – how much to do, how much to spend and “can I guarantee a return on the investment”.  In an effort to substantiate the claim that properly preparing a home for sale…

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Decision architecture is the design of decision making.  The context in which people typically apply this term is in marketing – how to enable consumers to make the decisions most preferable to the one marketing their goods or services.  Of course, this term is open to some interpretation but, from my perspective, decision architecture is…

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On the recommendation of Suzanne Massie, an American author who played an important role in the relations between Ronald Reagan and the Soviet Union in the final years of the Cold War, President Regan adopted and frequently used the term “trust, but verify”.  This term enjoyed a second round of notoriety while  the Defense Threat…

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Brian & Dan | Sereno Group

Brian & Dan | Sereno Group