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decision architecture

Decision architecture is the design of decision making.  The context in which people typically apply this term is in marketing – how to enable consumers to make the decisions most preferable to the one marketing their goods or services.  Of course, this term is open to some interpretation but, from my perspective, decision architecture is based on a complex internal relationship of the conscious mind to itself and the resulting vacillation between creative and cognitive states of being. Accordingly, in order to effectively understand, implement or analyze decision architecture we must first break it out into four elemental parts.

emotional (creative) unconcious (familiar)
cognitive (logical) concious (unfamiliar)

A compelling concept about decision architecture is the idea that it could be applied to our own decision making on a daily or even minute to minute basis – both personally and professionally.

If we could identify our own criteria and complex mechanisms for our own decisions we could perhaps standardize our own decision making.

From a corporate standpoint this might help to create a baseline, or “decision index” against which all corporate decisions could be measured – like a Composite Decision Index or “CDI”.

In the boardroom we could measure our decisions against the Corporate CDI to determine whether it was aligned with our mission, customer expectations, investor or stock holder expectations and so on.

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Brian & Dan | Sereno Group

Brian & Dan | Sereno Group