Real Life

Decision architecture is the design of decision making.  The context in which people typically apply this term is in marketing – how to enable consumers to make the decisions most preferable to the one marketing their goods or services.  Of course, this term is open to some interpretation but, from my perspective, decision architecture is…

On the recommendation of Suzanne Massie, an American author who played an important role in the relations between Ronald Reagan and the Soviet Union in the final years of the Cold War, President Regan adopted and frequently used the term “trust, but verify”.  This term enjoyed a second round of notoriety while  the Defense Threat…