Mills Act Helps California Property Owners Reduce Taxes by 40% to 60%

Do you think your property taxes are too high? How would you like to reduce your property tax by 40% to 60% on a ten year government contract? This, of course, sounds too good to be true and in most cases it is. But for owners of newly improved or purchased older properties the Mills…

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September 2013 Home Sales Dip While Prices Climb

According to a report from the National Association of Realtors® existing home sales declined last month (September 2013) with limited inventory continuing to pressure home prices higher. Total existing-home sales, (include single-family homes, townhomes, condominiums and “co-ops”) declined 1.9 percent – but are 10.7 percent above the 4.78 million-unit pace in September 2012. Sales have remained above year-ago…

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Sereno Group Listed as One of Silicon Valley Business Journal’s “Top 50 Givers”

I have to say, it feels good to give.  With nearly 14 years selling real estate, I recently joined the Sereno Group, San Francisco Bay Area’s premier real estate brokerage, in their Los Gatos Office.  In November, the Silicon Valley Business Journal will “award the top 50 corporate givers in Silicon Valley. . .  who…

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What’s Insurance Got To Do with It?

Even as the financial crisis of the past 5 years fades into the history books, real estate strategies and lending practices remain a significant challenge when buying (yes, and selling) real estate. Along with changing market conditions, legislation, government assistance and incentive programs, loan modifications, short sales, REO’s and ever tightening mortgage underwriting and appraisal…

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The ROI of Proper Preparation

In my years as a real estate professional I have had ample opportunity to “deliberate” the subject of preparing a home for market – how much to do, how much to spend and “can I guarantee a return on the investment”.  In an effort to substantiate the claim that properly preparing a home for sale…

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decision architecture

Decision architecture is the design of decision making.  The context in which people typically apply this term is in marketing – how to enable consumers to make the decisions most preferable to the one marketing their goods or services.  Of course, this term is open to some interpretation but, from my perspective, decision architecture is…

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doveryai, no proveryai

On the recommendation of Suzanne Massie, an American author who played an important role in the relations between Ronald Reagan and the Soviet Union in the final years of the Cold War, President Regan adopted and frequently used the term “trust, but verify”.  This term enjoyed a second round of notoriety while  the Defense Threat…

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Brian & Dan | Sereno Group

Brian & Dan | Sereno Group