Real Life

Collaboration with Los Gatos Ballet

This week we ran a “collaboration ad” in the local Los Gatos Weekly newspaper highlighting the fact that right here in little ol’ Los Gatos we have our very own premiere ballet school, Los Gatos Ballet. The timing for this was very intentional in that we were also able to bring attention to their upcoming production of The Nutcracker running…

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Forget About Math and Science. . .

Dodgeball is where its at! The Dodgeball Tournament at Fisher Middle School today was truly inspired! In a world where all the talk about “good schools” revolves primarily around, math, science, college preparation and API Scores, today’s dodgeball tournament offered something we don’t see that often anymore – something indescribably senseless and fun. Food was served while…

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Good Fences Make Good Neighbors

In 1914 Robert Frost published Mending Wall, a remarkably complex poem about a seemingly simple subject matter – 2 neighbors and a fence. There is one line from this poem that has become a ubiquitous sound bite today, “good fences make good neighbors”.  Thanks to California Civil Code Section 841 we now have specific guidelines regarding how to…

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Unpopular Music in Los Gatos

Throughout each year, right here in little ol’ Los Gatos, there are abundant opportunities to go out and hear high quality live music.  Two of the more popular concert series are Jazz on the Plazz which has been brining world renowned jazz music to the Los Gatos Town Plaza for over a decade and Los Gatos Music in the Park which is heading into its…

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Los Gatos shows up for the 2014 WAG auction and fundraiser

Brian and Christina Bernasconi Untouchables at the 2014 WAG The Los Gatos real estate market is what it is for many reasons – not the least of which is the Los Gatos Union School District.  Although there are many, very good neighboring schools (some posting better test scores even) I have to say that I…

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What’s Insurance Got To Do with It?

Even as the financial crisis of the past 5 years fades into the history books, real estate strategies and lending practices remain a significant challenge when buying (yes, and selling) real estate. Along with changing market conditions, legislation, government assistance and incentive programs, loan modifications, short sales, REO’s and ever tightening mortgage underwriting and appraisal…

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decision architecture

Decision architecture is the design of decision making.  The context in which people typically apply this term is in marketing – how to enable consumers to make the decisions most preferable to the one marketing their goods or services.  Of course, this term is open to some interpretation but, from my perspective, decision architecture is…

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doveryai, no proveryai

On the recommendation of Suzanne Massie, an American author who played an important role in the relations between Ronald Reagan and the Soviet Union in the final years of the Cold War, President Regan adopted and frequently used the term “trust, but verify”.  This term enjoyed a second round of notoriety while  the Defense Threat…

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Brian & Dan | Sereno Group

Brian & Dan | Sereno Group